Behind the scenes with Sheffield Steel Rings
During a brief break between national lockdowns and various tightening tier restrictions we managed to book in a day to film with Sheffield Steel Rings.
Sheffield Steel Rings ‘do what it says on the tin’ crafting rings, in Sheffield, using steel as their main material. I myself actually wear a wedding ring made by Olli, so I was really looking forward to getting to know more about his process.
One thing that became immediately clear from chatting with Olli over a pre-shoot cuppa is how passionate he is about making things. This guy has a serious talent for turning raw materials into beautifully crafted items and that’s just the kind of thing we love to capture on camera.
The order of the day was to create a brand video capturing what Sheffield Steel Rings is all about. So with empty mugs we set to filming, chatting with Olli stood just off screen to help get natural, flowing dialogue for our film. We love this technique for interviewing people and it usually gets us hours of amazing footage from which we can pick the very best soundbites. One of us will stand just off screen, to the side of the camera and ask questions to prompt our interviewee. Coaxing out all the interesting quotes, anecdotes and quotes we need for the edit.
We like to start with the story for most of our filming projects as that is where the backbone of our video lies. It doesn’t matter if your video is 10 seconds long or 10 minutes, if there is no story, no direction, or no purpose, why would anybody want to watch it? Once that’s in the bag, we get to filming B roll.
What is B roll? Well, A roll is the interview we captured first and the B roll is all the extra shots we use as cuts over the top to support the story.
If you’ve seen our previous vlog you may have seen we got inventive and built our own camera rig! We repurposed bits of Jake’s old drum kit, tripods and a few lengths of wood to build an orbital rig for this shoot. One of the best ways to show off products like rings is in a flat lay, which can be a bit boring on video. Our orbital rig gave us a creative way to add movement and transition from one shot to the next. If you want to see the result all you have to do is click play on the video above!
From just a single day of filming we edited several videos for Sheffield Steel Rings. The headline piece was a brand video, clocking in at a few minutes long and perfect for landing pages, YouTube and Facebook. Along with this was a short video promoting SSR’s cufflinks and several short format pieces for social posts. When delivering content to our clients we like to provide a resource folder containing short excerpts from the headline piece to help stop their social feeds running dry. These short clips are more important than you realise as well! Apparently Gen Z-ers (born 1996-2010) have an 8 second attention span, which makes short clips one of the most important parts of your social media plan.
To find out how we could help you create a brand video, get in touch below.