Being Good Isn’t Good Enough Anymore.
Think back to the last time you purchased something online. You were probably searching on google, or scrolling through your social feeds until you found the winner, the one who got the sale. The chances are there were multiple sellers with the exact same product, so what initially grabbed your attention? Why did you stop scrolling and click on THAT seller? It was probably because something caught your eye, their imagery was better than their competitors. And that’s what we’re going on about, being good isn’t good enough. You’ve got to look the part too.
We make decisions ridiculously quickly when purchasing online. We judge an image or video instantly and either scroll right past, or click through and press buy now. Imagery can cost you a sale, or win one.
So now we’re up to speed, how can we help you?
Rather than a hastily taken iPhone picture or a shaky video uploaded straight to facebook, we can create a video that’s as good as your product is.
We’ll take the time to understand you, your product, your audience, and then find the best way to reach them. Then we get to work, filming and editing your videos before delivering a folder full of videos optimised for your social feeds.
I could google a few statistics and lecture you with numbers, instead I’ll point this out; how many successful kickstarter campaigns included a great video? Almost all of them. Video is one of the most effective ways to convince somebody to invest in you and your product.
To prove our point, we took an everyday microwave meal and presented it properly. Hot steaming sauce, chargrilled chicken and fresh ingredients scattered around the board Vs a green plastic container wrapped in plastic. Take a look at the video above and let us know which image would get your attention, bearing in mind it’s the exact same product!