One of the biggest barriers to selling online is a potential customer not being able to see or touch a product. Videos give potential customers a chance to see your product in motion and from different angles, giving them a better sense of the product.

Positioning a product in your customer's lifestyle is one of the most effective ways to boost sales. Don't just show a flat image or your product, help your customer to imagine themselves using your product in their everyday life.

From tasty recipe videos to instagram stories, video has changed how people consume information on social media. Video helps to draw people's attention in and keep it, creating new brand followers and future customers.